3 Ways To Make Your Salesforce Mass Email Campaigns More Effective}

3 ways to make your Salesforce mass email campaigns more effective

by

Massmailer

Salesforce is great for keeping track of individual prospects through the sales lifecycle. However, what few are aware of is that its also a powerful tool for mass email campaigns if used the right way.

Most businesses today deal with Lists that run into the thousands, and sometimes hundreds of thousands. While one-to-one communication has always been the go-to tactic for sales teams, with the emergence of powerful email marketing platforms, mass emailing has gained attention as a great way to generate buzz around your brand, reactivate dormant leads, run seasonal promotions, make company announcements, and many more activities that are essential to businesses today.

With mass emailing becoming more popular with time, it pays to remember some time-tested best practices that are sure to improve your mass mailing efforts via Salesforce. Heres a list of 3 ways you can get more out of your Salesforce mass email campaigns:

1. Keep your list fresh and up to date

A list is only effective if it has clean data. A big list with mostly outdated, and dormant email IDs is only dead weight in your internal systems. Especially, lists that have been maintained since many years are prone to being outdated, and need to be refreshed on priority.

Fortunately, Salesforce has a nifty feature called Mass Stay-in-Touch which lets you send an email to your entire List, or a subset of your List, requesting them to validate their contact details. The best part of this feature is that it takes just a few minutes of your time to craft the email, and hit the Send button, and your contacts can update their details at their own pace, without any intervention from you.

If youre doing mass email campaigns, Mass Stay-in-Touch is a must-have feature.

2. Pick the right time to send it out

There are many suggestions on which is the best day, and best time to send out a mass email campaign.

While this data may help for a start, the ideal time to send out email blasts will vary for each business, and it needs to be tested. In order to test delivery times, your mass email tool should support scheduling emails. This way you can ensure you email goes out at the desired time, even if youre away from your desk getting a cup of coffee.

3. Personalize the email

The biggest challenge mass emails face is that they feel impersonal, unlike a one-to-one email that users are most used to seeing in their email inbox.

To counter this, you could use the Merge field feature of Salesforce to automatically include contact details like the name, or city, which increases the likelihood of your email being read and acted upon.

To take it a step further, you could even personalize your email blast by segmenting your entire List based on certain criteria, and sending emails that cater to each segment. For example, you could segment your list into US, and non-US, and have two versions of your email that more accurately addresses the needs of each of these groups. This level of targeting is the holy grail of email marketing. When selecting a mass email tool for Salesforce, ensure the tool gives you enough capability to personalize your emails, and send targeted emails to different segments of your List.

We hope you found these 3 tips useful. If youre on the lookout for the ideal mass email tool to complement Salesforce, you may want to read our post last week, where we compare the top mass email tools like MassMailer, iContact, Vertical Response, and MailChimp.

3 ways to make your Salesforce mass email campaigns more effective

Article Source:

eArticlesOnline.com }

Scottish Midlothian car crash kills three

Monday, December 24, 2012

Two cars have been involved in a road traffic accident in the Scottish Lothian and Borders region, causing three fatalities and sending three to hospital. The incident occurred on the A68 road approximately 1.5 miles south of the Midlothian village of Pathhead when a Škoda Octavia and a Nissan Note travelling in opposite directions collided at approximately 0730 UTC today.

The Nissan, which was carrying five occupants, overturned and came to rest on its roof. Three male Buddhist monks who sat in the back of the car died at the site of the crash. The female driver of the vehicle managed to get out of the vehicle herself but another male passenger in the front of the car had to be cut free by fire service members. The two front-seat passengers as well as the male driver of the Škoda were hospitalised at the Royal Infirmary of Edinburgh, although none of their injuries are considered likely to be fatal.

“This is a tragic incident,” Inspector Simon Bradshaw of Lothian and Borders Police said, “and we are currently in the process of carrying out inquiries in order to establish the full circumstances of the collision.” The A68 road close to the location of the accident was temporarily closed to allow police to investigate the incident, with traffic redirected to the B6370 road via the town of Gorebridge. The road has since reopened.

Ontario Votes 2007: Interview with Green candidate Marija Minic, York Centre

Monday, September 17, 2007

Marija Minic is running for the Green Party of Ontario in the Ontario provincial election, in the York Centre riding. Wikinews’ Nick Moreau interviewed her regarding her values, her experience, and her campaign.

Stay tuned for further interviews; every candidate from every party is eligible, and will be contacted. Expect interviews from Liberals, Progressive Conservatives, New Democratic Party members, Ontario Greens, as well as members from the Family Coalition, Freedom, Communist, Libertarian, and Confederation of Regions parties, as well as independents.

Wikinews Shorts: December 4, 2008

A compilation of brief news reports for Thursday, December 4, 2008.

On December 2, the Toronto city council voted in favor of banning the sales and distribution of bottled water on city property. The council also agreed to provide public drinking fountains on their properties, as well as on a measure that would make shoppers pay at least five Canadian cents for plastic grocery bags and force business owners to offer reusable bags and carry-out containers.

“Toronto’s decision to ban the bottle and turn on the tap sends a clear message that bottled water’s 15 minutes are up,” said Polaris Institute’s campaign coordinator, Joe Cressy.

All of the city’s facilities should be following the water ban by 2011, while businesses will have to implement their bag fees by 2010. Toronto has become the largest city in the world to ban bottled water on government property.

Related news

  • “Calls for bottled water bans grow in Canada” — Wikinews, August 23, 2008

Sources

On Tuesday, American actor, Patrick Swayze, who suffers from pancreatic cancer, denied reports that he was near death. American tabloid National Inquirer reported on November 28 that Swayze’s cancer had spread to his liver and that he was preparing for his death.

“The only thorn in my side being that many tabloids have been consistently reporting lies and false information about me and those close to me,” said Swayze in a statement to the press who also added that he knows he is in “the fight for his life,” but that it is a fight that he “is winning.”

“I’m one of the lucky few that responds well to treatment,” added Swayze.

Swayze has starred in over a dozen films, including the 1987 hit film Dirty Dancing.

Related news

  • “Wikinews Shorts: November 28, 2008” — Wikinews, November 28, 2008

Sources

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This page is archived, and is no longer publicly editable.

Articles presented on Wikinews reflect the specific time at which they were written and published, and do not attempt to encompass events or knowledge which occur or become known after their publication.

Got a correction? Add the template {{editprotected}} to the talk page along with your corrections, and it will be brought to the attention of the administrators.

Please note that due to our archival policy, we will not alter or update the content of articles that are archived, but will only accept requests to make grammatical and formatting corrections.

Note that some listed sources or external links may no longer be available online due to age.

Different Kinds Of Properties In Singapore

Different kinds of properties in Singapore

by

Melissa Marietan

Many individual are seeking to invest in a property in Singapore. This is because the property here is quite affordable as compared to the other developed nations in Asia. Singapore in fact offers you a huge variety when it comes to investing in a property. Mostly, you will avail properties in the form of high rise apartments or condominiums.

The three main property types here are

HDB flats

, private apartments and landed properties. When investing in a property here Non-Residents must understand the differences among these properties. This is especially because of the ownership restrictions for HDB flats and landed properties. Here is the general classification of properties as set by the government

Private apartments

[youtube]http://www.youtube.com/watch?v=ZAElxcZz6_U[/youtube]

This property falls under the classification of apartments or condominiums along with the distinction the two being the development size and also built up sizes. Condominiums offer luxurious facilities like as swimming pool, tennis court, gymnasium, squash courts, children s playground, BBQ areas, enclosed car park and security services. Mostly these are freehold, but there are many properties that have a 99-year leasehold or 999-year leasehold.

Landed properties –

Landed properties in Singapore are classified as terraced houses, semi-detached houses, detached houses, exclusive bungalows and shop houses. This kind of a property tends to be expensive as compared to the high rise apartments. The cost of these properties depends on plot size as well as location and is usually tied to the land title. Commonly they are freehold, but some do have a 99-year leasehold and 999-year leasehold.

HDB flats

These are amongst the most sought after

properties

in Singapore. This is mainly because these are most affordable. These flats are built and maintained by the Housing and Development Board, i.e. government financed and subsidised. The property consists of 99-year leasehold. The best part of HDB properties is that they are well connected with all the amenities one would want like coffee shops, supermarkets, food centres, schools, clinics, shopping malls, playground and parks. Also, transportation facilities are a plenty as public transportation systems like the MRT, buses and taxis are easily available.

Executive condominiums

These were built for the young professional who needed to have a home that is better than HDB Flats but not as expensive as the private condos. This kind of a property is slightly bigger than HDB flats but smaller than private condominiums. As per law, this property cannot be sold at all for the first 5 years. But it is automatically converted to no restrictions after 10 years. It cannot be sold to foreigners between 5 to 10 years.

Melissa Marietan is an experienced writer with keen interest in the real estate industry. He has several articles to his credit advising on

property

purchase and renting in Singapore.

Article Source:

ArticleRich.com

Animal rights activists demand British coffee chain withdraw advertising campaign

Sunday, October 10, 2010

Animal rights activists have demanded that the largest coffee chain in the United Kingdom pull a new advertising campaign because they fear that it will encourage viewers to buy monkeys as pets. The demands are likely to irritate Costa Coffee, who are determined to turn over a larger profit that their arch-rival, Starbucks. Five animal welfare groups have demanded that the advert, which features a futuristic room full of monkeys attempting to use coffee machines, be withdrawn.

In a letter to the Rainforest Alliance, the charities say that “the use of wild animals in this way is contrary to your stance on conservation and, in particular, on rainforest species”. They urged the Alliance to revoke their endorsement of Costa products unless the adverts were withdrawn. The groups also wrote to the coffee chain, saying that they hoped that Costa — which has over 1,000 outlets in the UK — would “think it appropriate to cease using primates in future productions, and make the decision to withdraw the current advert”.

The pressure on the coffee giant has led to fears that the company’s relationship with the Rainforest Alliance—which “works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior”—may be under threat, since animal welfare groups have complained the new advert is in breach of the Alliance’s code of conduct. The television advertisement depicts a number of monkeys being unable to use coffee machines, before a Costa barista hand-makes a cup of coffee. The advert, which features a voiceover by actor Bill Nighy, aired for the first time on Friday. Within hours, animal rights campaigners had demanded it be withdrawn. Manufacturers of products endorsed by the Rainforest Alliance must prove they “are demonstrating [their demand for] goods grown and harvested with respect for people, wildlife and the environment”.

A spokeswoman for Wild Futures, which runs a sanctuary for victims of the primate pet trade, said that she felt that, because they had been forced to appear in the advert, the welfare of the monkeys had been “severely compromised.” She said: “With the release of this new advert, we feel the need to reiterate our long-held concerns on the use of wild animals in entertainment. While they are used in this way their welfare is severely compromised, and it has a knock-on effect in the trade in primates as pets.”

According to The Observer, “the relationship between the appearance of exotic animals in the media and a corresponding increase in demand for them as pets is well documented.” The demand to own clownfish as pets reportedly rocketed following the release of Disney Pixar’s Finding Nemo, which featured one of the orange and white vertebrates as its main character.

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The Alliance refused to comment specifically on the Costa advertising campaign, but said in a statement that it “objects to the use of captive wild animals in commercial advertising where a company is seeking to highlight or promote its relationship with the Rainforest Alliance or its use of Rainforest Alliance certified commodities”. Wild Futures and other charities have, in the past, forced companies to withdraw campaigns they believe compromise animal’s rights. The European Union was forced to pull a stop smoking advert last year after objections for animal welfare groups, and car manufaturer Dodge also withdrew an advert which featured a chimpanzee after animal rights groups lodged complaints.

The Code of Practice on the Welfare of Privately Kept Non-Human Primates states that “primates used for entertainment and in the media are often removed from their social group and hand-reared, causing distress to the infant, mother and other members of the group.” The five charities have said they feel that, because the animals have been removed from their social group for the purposes of filming, Costa could be in contravention of three of the five needs as stated in the Animal Welfare Act.

Jim Slater, the marketing director of Costa Coffee vigourusly defended the adverts, insiting that “no compromise is made regarding animal welfare standards” in the adverts. “The monkeys were provided by a specialist organisation and have appeared in movies and on TV many times before.” Speaking to Bakeryinfo.co.uk before the advert was launched, he added: “Costa is enjoying double-digit like-for-like sales growth, and we aim to continue this great momentum. Independent surveys consistently prove that coffee lovers prefer Costa, and this TV commercial will help us to explain the reasons why.”

Wikinews Shorts: June 5, 2007

A compilation of brief news reports for Tuesday, June 5, 2007.

Contents

  • 1 Moderate earthquake shakes central Greece
  • 2 Flemish Minister-President will not call Armenian massacre ‘genocide’
  • 3 Mudslide buries Valley of Geysers
  • 4 Back to the wild for pygmy kangaroos

A 5.3-magnitude earthquake struck near Patras and its surrounding areas in central Greece on Tuesday afternoon, just before 3 p.m. local time (1200 GMT). There were no reports of injuries or damage.

“The strong earthquake was measured at 5.3 with the epicenter on the edge of Trichonida lake, some 110 kilometres [70 miles] west of Athens,” an Athens Geodynamic Institute official said.

Sources

Minister-President of Flanders Yves Leterme in an interview with the Turkish newspaper Zaman showed a hesitation to call the Armenian Genocide a genocide.

“Before a politician can judge if something is a genocide, the international institutions must speak out about it. …As a politician it is not wise to speak about a genocide until experts have judged it. I don’t stand alone with my view and I have nothing to add to this,” Leterme said.

The matter of the so-called Armenian Genocide lies very sensitive with some Belgian voters of Turkish descent. The situation reminds of the Dutch elections, when Wouter Bos from the Dutch Labour Party (PvdA) refused to speak of an “Armenian genocide”. The polls project that Leterme’s party CD&V is to become the biggest political party of Flanders in the upcoming federal elections in Belgium next Sunday.

Related news

  • “French parliament approves bill on Armenian Genocide denial” — Wikinews, October 12, 2006

Sources

Russia’s Valley of Geysers, Eurasia’s only geyser field and the second largest concentration of geysers in the world, was largely destroyed by a mudslide on Sunday.

Millions of cubic meters of mud and rocks fell into the 6-kilometre-long basin, wiping out about two-thirds of the valley, which contains around 90 geysers and many hot springs. Located in the Kamchatka Peninsula in the Kronotsky Nature Reserve, the valley wasn’t discovered until 1941, and had only opened to foreign tourists in 1991.

Sources

Indonesia’s foresty ministry said Tuesday it will release 17 endangered Dusky Pademelons into the wild in the remote Papua province on New Guinea.

Also known as pygmy kangaroos (similar Red-Necked Pademelon pictured), the animals have been rescued over time from illegal animal traders and from people’s homes, where the little kangaroos were kept as pets. The species, Latin name Thylogale brunii, belongs to a family of seven kangaroo-like mammals that are found in forests of Papua, Western New Guinea and Papua New Guinea.

Sources

This page is archived, and is no longer publicly editable.

Articles presented on Wikinews reflect the specific time at which they were written and published, and do not attempt to encompass events or knowledge which occur or become known after their publication.

Got a correction? Add the template {{editprotected}} to the talk page along with your corrections, and it will be brought to the attention of the administrators.

Please note that due to our archival policy, we will not alter or update the content of articles that are archived, but will only accept requests to make grammatical and formatting corrections.

Note that some listed sources or external links may no longer be available online due to age.
This page is archived, and is no longer publicly editable.

Articles presented on Wikinews reflect the specific time at which they were written and published, and do not attempt to encompass events or knowledge which occur or become known after their publication.

Got a correction? Add the template {{editprotected}} to the talk page along with your corrections, and it will be brought to the attention of the administrators.

Please note that due to our archival policy, we will not alter or update the content of articles that are archived, but will only accept requests to make grammatical and formatting corrections.

Note that some listed sources or external links may no longer be available online due to age.

How To Save Money For Retirement

By Marilyn Pokorney

Saving money for retirement can be easy or difficult depending on your current salary. If you are like 75 percent of the American population, earning just enough money in your current job to meet your monthly bills, then it’s time to do some serious thinking on how you are going to live when you retire.

Social Security isn’t going to meet all your monthly payments. That is, if Social Security, or some revised form of it, still exists when your day of retirement arrives.

Here are some tips on how to save today for your future. No matter how little, or how much, you earn today.

Estimate how much you must save to give you the income you know is necessary for you to retire in comfort.

[youtube]http://www.youtube.com/watch?v=GLSjIYWkFh8[/youtube]

Experts suggest that you will need an income equaling about 75 percent of your current take home pay. Be sure to estimate a rise in inflation which has historically been about 5.3 percent per year.

Figure out how much of your current salary will need have to save each year to achieve your retirement goal by counting backward from the year you plan to retire to see how many years you have before retirement. Include the possibility of being on a fixed income for as long as 20 or 30 years. Depending on how many years you have until retirement a U.S. Treasury bond that guarantees six percent interest might be considered, while stocks might have the potential for a much higher return, but has a much higher risk of loss.

A financial planner, stockbroker, or an accountant, can offer guidance, expertise and access to knowledge about almost any type of investment or retirement planning concerns.

Spread your money out over a variety of investments. Some will prosper while others may fail.

Set up an automatic draft from your bank account from your paycheck so that a portion of your income goes directly into your retirement funds. Pay off major debts, such as home mortgages, college loans and other significant cash-flow drains, as quickly as you can.

For more information visit:

http://www.apluswriting.net/finance/retire.htm

About the Author: Marilyn Pokorney

Freelance writer of science, nature, animals and the environment. Also loves crafts, gardening, and reading. Website: apluswriting.net

Source:

isnare.com

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